Description of the Ermolino franchise
Despite the fact that Ermolino is a brand with a 19-year history, the franchise has only existed since 2020. Its acquisition gives the right to 2 types of activities:
- opening a store of this brand to sell products supplied from the main factories;
- organizing the production of semi-finished products, which will subsequently be sold under this brand.
Under a franchise agreement, you can produce and sell not only dumplings and other processed meat dishes, but also products such as:
- pancakes and confectionery;
- milk products;
- pasta;
- various sauces.
"Elika"
Most of our editorial staff had never heard of this brand, until a colleague told me that at a kiosk on the Shartashsky market she buys pancakes without filling from this manufacturer (at 89 rubles per 1 kg, at Hyperbola the same pancake shell costs 190 rubles per kg). 1 kg).
There are two types of pancakes available: “square” (the cheapest in our testing) and “tube”.
Since pancakes are sold by weight, the ingredients can only be found on the company’s website.
Ingredients: drinking water, premium wheat flour, cottage cheese (18% fat), sugar, egg powder, vegetable oil, table salt, vanillin.
The “tube” is more expensive than the “square”. But the “square” won over the “tube” in our testing. Everyone noted that the filling was very liquid and more like cream than cottage cheese.
Terms of purchase
The franchise agreement is concluded for a minimum of 3 years. The purchase price at which a regional representative will be able to purchase goods for sale depends on his location. At the same time, the main condition for cooperation is to conduct activities in a region with low risk indicators.
The following factors are also required:
- whether the potential partner has experience managing a retail outlet;
- location of the future store;
- prospects for expanding the coverage area.
You can obtain information about the cost of products only by contacting the company directly. The contact form is available on the official website. If Ermolino specialists recognize cooperation as potentially appropriate, they will conduct marketing research and help develop a promotion strategy.
Products
Product range
What really attracts the consumer’s attention is the huge selection offered by the Ermolinskiye semi-finished products brand. The products are represented by more than 50 items, among which everyone will find what they like best. However, the range may depend on the region. Usually in large cities, central supermarkets, all or almost all types of products are presented. Only those items that are especially loved by customers are imported to remote areas. Very often, the pancakes of this manufacturer are known under the beautiful name “Mom’s”, and they recognize the manufacturer only after studying the packaging at home. It should be added that all products have quality certificates, so you do not risk the health of your loved ones by purchasing these semi-finished products.
Franchise cost
The program does not provide for a lump sum payment or royalties. The cost of a franchise consists only of the initial investment in premises, equipment, supply of semi-finished products for sale or raw materials for production. The minimum amount that a potential franchisee must have is 500 thousand rubles.
Opening a store will cost 200 thousand rubles. and more.
This amount includes expenses for:
- rental of premises (average recommended area - 15 sq. m.), commercial and refrigeration equipment;
- payments for electricity and other services necessary to open a retail outlet and ensure its operation;
- staff salaries.
The remaining amount will be required for the purchase and delivery of goods and advertising of a new outlet.
If we are talking about opening production, then you need to know that Ermolino pays great attention to product quality.
Requirements include:
- use of first-class raw materials;
- work on European equipment;
- control at all stages of the process.
Ermolino products.
Advantages of the Ermolino franchise
Franchising allows you to make a profit faster than starting a business from scratch. Other advantages of joining the federal network selling Ermolin semi-finished products are:
- the ability to apply experience accumulated over the years of existence of other stores;
- brand recognition, which will allow you to save on creating your own brand;
- formed segment of loyal customers;
- wide range of products;
- independence of the product from seasonality, long shelf life;
- flexible pricing policy for franchise buyers;
- the opportunity not to waste time on product certification, since this issue is dealt with by the main office.
How to choose sausages and sausages
When choosing semi-finished products, it is important to pay attention to the fact that they are manufactured in accordance with GOST. Here are some selection rules:
- preference should be given to products with a high meat content - it should be in the first positions of the composition;
- it is better to choose goods in hypermarkets, licensed stores from meat processing plants;
- the surface of the products must be smooth;
- after printing, there are no foreign odors in fresh products;
- ideally, only in a natural casing; you can smoke such delicacies without removing it.
There are special varieties of sausages and small sausages called “Shashlik” or “BBQ”. They are perfect for smoking. But you can choose another option, focusing on your own taste.
Calorie content of smoked sausages and sausages | ||
Parameter | Sausages | Sausages |
Calories | 210 kcal | 245 kcal |
Squirrels | 21 g | 10 g |
Fats | 11 g | 31.6 g |
Carbohydrates | 6 g | 2 g |
What method do you use to smoke sausages/sausages?
HotCold
You should be careful when consuming smoked meats. If there are chronic diseases of the stomach, intestines, kidneys and heart, then the amount of such food must be strictly controlled.
Possible risks
When purchasing an Ermolino franchise, risks typical for working with food products prevail:
- frequent inspections by Rospotrebnadzor;
- high competition in this trade niche.
A positive result of control measures can be obtained through compliance with SanPiNov and the availability of product certificates provided by the head office. And you can reduce the risk of loss of profit from the second factor if you open a retail outlet in an area with high traffic and a small number of stores of other brands offering a similar range.
"Craftswoman"
These cottage cheese pancakes turned out to be the most expensive in our testing. They are produced by Talosto-Products LLC (St. Petersburg).
Ingredients: premium wheat flour, purified drinking water, cottage cheese (whole milk, skim milk, sourdough, milk-clotting enzyme of animal origin), sugar, skimmed milk powder, sunflower oil, semolina, egg melange, salt, baking powder - baking soda , vanilla flavoring.
Pancakes must be fried on both sides. In our hit parade they took second place from the bottom.
"ERMOLINO PRODUCTS": profitable and tasty!
Cooking in such a way that it is at the same time tasty, fast, simple and at the same time inexpensive is probably the dream of any housewife. With Ermolino Products this dream easily becomes a reality.
Ermolino products do not need any special introduction. After all, they managed to win the hearts of millions of customers throughout the country. And the residents of Velikiye Luki are no exception. But if among our readers there are still those who are not familiar with the name of this manufacturer, then we recommend that they do not rush to turn the page. We are sure that after reading the article you will also want to get acquainted with the products of this manufacturer. So, why are products from worthy of close attention? First of all, thanks to certified production. All brand products are manufactured according to international standardization technology at three modern factories in the Kaluga region. European equipment, highly qualified personnel, experienced technologists, strict control of raw materials and the production process allow us to maintain decent quality at a low price from year to year. All products are sold exclusively through a network of branded stores. We Velikoluchens are especially lucky in this regard. After all, there are five such retail outlets in our city!
The shelves offer all the necessary food products - for every taste and budget. Frozen semi-finished products are especially popular among customers, because you don’t need to spend a lot of time preparing them - just boil them in boiling water or fry them in a frying pan. And that’s it – the delicious dish is ready. Spices, flour, dairy products, meat - everything that is needed to create semi-finished products is produced using the latest technologies, without the addition of GMOs and flavor enhancers. Manti, khinkali, pasties, meatballs, cabbage rolls, dumplings, pancakes, various types of cutlets! And, of course, what could be tastier than dumplings with different fillings! The tender “Home-style” dumplings can rightfully be called a hit of sales. The combination of beef, pork and poultry makes their taste truly homemade, juicy and rich. “Sytnye” dumplings are somewhat larger than usual; customers love them very much for their shape and balanced taste. For picky gourmets - Ermolinskie dumplings, they contain beef and lean poultry. And cream is added to the minced meat for “Bogatyrskie” so that this dish simply melts in your mouth.
By the way, Roskachestvo specialists recently conducted an examination of Russian dumplings, and, pleasantly, the dumplings not only passed the test, but also entered the TOP 5, overtaking premium brands! This once again confirms the high quality of the products. And what are dumplings without sour cream? Tasty, thick, without milk powder - this is exactly the kind of sour cream made in accordance with GOST, which is presented among a wide range of products in stores. And if you want to treat yourself, choose yogurt. Dairy lovers will also be able to purchase cottage cheese, milk, kefir, fermented baked milk, feta cheese and butter. Sausage... Where would we be without it? “Doctorskaya”, “Ermolinskaya”, “Buterbrodnaya”, and “Nut” cervelat have long found their fans. Also especially popular among customers are the new products: “Finnish” cervelat and “Homemade” pate. These products are of excellent quality and at an affordable price and will be suitable at any time of the day and for any occasion, be it a morning breakfast, a snack during the day or a holiday feast.
Frankfurters remain a favorite traditional sausage product. Thus, “Milk” sausages proudly bear the GOST mark, because they contain only selected pork, beef and spices. And don't forget about the side dish. In company stores you can purchase pasta made from premium flour from durum wheat. They don’t get overcooked, have a good taste and can be an excellent basis for Lenten dishes. We also recommend that those with a sweet tooth do not pass by stores of a famous brand. Confectionery products from are a wide selection of marmalade, marshmallows, chocolates, caramels, and flour products already loved by Russians. The assortment includes both traditional items - “Milk”, “Oatmeal” cookies, drying cookies, as well as original baked goods - new, interesting developments by the company’s technologists. In the production of confectionery products, premium flour, natural jams and juices are used. A new line of semi-finished products NATURALE was also a great find for buyers. It includes 12 types of premium products, created according to special recipes, from selected meat, natural berries and fruits. Among them, for example, are tender pancakes. You can choose the filling according to your mood: a spicy combination of apple and cinnamon or ripe cherry. And true meat eaters will appreciate the aromatic pork chop, prepared according to a traditional recipe with the addition of farm cream and spices. In just a few minutes, a dish that looks like it came from an elite restaurant is on your table!
N. IVANOVA (“Sterkh-Luki” No. 13 of 04/03/2019)
It's time to appreciate Ermolin khinkali
For testing, I bought a little less than a kilogram, and I paid 163 rubles per kg for it. When we brought it home, the khinkali looked neat and of high quality. On average, the weight of one piece is 24-17 grams.
The main difference from dumplings is that dumplings are fresher, and khinkali also have broth inside.
During the cooking process, the products increase, and the weight of the finished product unit is 33 grams, since a broth is formed inside.
For cooking, I used simple instructions, which anyone can find on the official website.
It says that cooking takes 10-12 minutes, but this time did not seem enough to me. I always boil ready-made semi-finished products as much as possible, so it took me 20 minutes to make “Sochi khinkali”.