"Mars" in Russia
The brand was born in the USA in 1911 by Frank Mars. Exclusive recipes for chocolate bars instantly gained their fans around the world. Today it is the largest company in the food, chocolate, chewing gum and pet care industries.
This brand appeared in Russia only in 1991. Just 4 years later, the first factory for the production of chocolate and food for dogs and cats opened in the Moscow region. Now there are 9 factories for the production of feed and 4 for the production of confectionery and chewing gum in different regions of our country. Mars' investments in Russia amounted to over $1 billion during the period of operation on the Russian market. Below is a photo of Mars ice cream.
Manufacturer, official website
Mars Incorporated gradually absorbed smaller firms and grew into a corporation that included not only confectionery factories, but also factories for the production of drinks, pet food, chewing gum, sauces, and fast food.
Today, the corporation's headquarters is located in McLane, America, and its owners are Forrest's grandchildren: John, Edward and Jacqueline.
The company, which started with 12 people, including members of the Mars family, now boasts more impressive numbers. According to the official website of the corporation https://www.mars.com/global, only one of the chocolate production industries is represented in 19 countries, where more than 15 thousand people work.
In Russia, Mars began its confident steps in 1991, when it opened its official representative office in the form of JSC Masterfoods. In 1995, under a different name - Mars LLC - many company offices were already opened throughout the country and in other CIS countries.
And 1996 was marked by the opening of the first chocolate factory in the town of Stupino near Moscow. This is where the main office is located today, doing business in 12 CIS countries.
Today in Russia there are already 9 factories in 4 different regions producing products.
Chocolate ice cream dessert in the diet
It's no secret that eating food that brings pleasure is an important criterion for a person's psycho-emotional health. It is also important to maintain a balance between tasty and healthy. But what is most correct is the rational consumption of foods with a certain numerical value of energy value per day.
To maintain a healthy and happy lifestyle, you can purchase Mars ice cream in any volume: in a bucket, multipack, bar or in the form of a popsicle on a stick. Knowing the energy value of the product, you can calculate the desired volume of the product that you want to consume. We will read about the composition and energy value below.
Composition and calorie content of Mars ice cream
When buying ice cream from an American brand, you can be sure that you will experience an unforgettable taste pleasure. This creamy dessert contains caramel with delicate chocolate cream. The presence of a small amount of nuts and traces of egg is allowed in this product. If you have an intolerance to these products, then you should refrain from eating this ice cream.
The composition of Mars ice cream includes a creamy composition, chocolate glaze and caramel. More details about these components:
- creamy composition: milk fat, milk (skimmed), cream, water, sugar, syrup (wheat, corn), malt extract, cocoa powder (fat-free), emulsifier, stabilizers, carrageenan.
- chocolate glaze: sugar, cocoa butter, milk powder, vegetable fat, cocoa mass, milk fat, soy lecithin, vanillin.
- caramel: syrup, condensed milk (fat free), vegetable fat, milk fat, salt, ethylvanillin.
Per 100 grams of product there are: proteins - 7.2 grams, fats - 21.5 grams, carbohydrates - 36.5 grams. The energy value is 371 kilocalories (or 1553 kilojoules) per 100 grams of product. At a temperature of -18 degrees, Mars ice cream is stored for 3 years without losing its taste and consumer qualities.
Candies
What do they usually take with them to school and eat during recess? What do you snack on on the way to university or work? What do you buy while in the store if you feel hungry and are far from home? These bars are always on display in supermarkets.
Remember for yourself: every time you stand in line at the checkout, they are the ones who come into your field of vision. The variety of chocolates from Mars LLC is simply amazing. “Snickers”, “Mars”, “Bounty”, as well as “Picnic”, “Nuts”, “Kit-Kat” bars...
Let's talk in more detail today about Snickers candies.
About Snickers
“Snickers” is one of the most popular chocolates both in America and in Russia. This product has been manufactured by Mars, Incorporated since 1930.
Every second person has probably tried this delicacy at least once in their life. Many people appreciate it because it is very nutritious. Even a fairly high calorie content cannot scare away consumers.
Others love Snickers candies for their unique composition and filling. Let's study them.
Manufacturer
What other candy bars, besides Snickers, are produced by Mars, Incorporated?
- "Mars";
- "Milky Way";
- “Twix;
- “Bounty”.
The following chocolates and chocolate products are also produced:
- M&M'S;
- Dove;
- Maltesers (Russian “Maltesers”).
Moreover, Mars LLC specializes not only in the production of chocolates. The company owns the following products:
- Pedigree (Russian “Pedigree”);
- Whiskas (Russian “Whiskas”);
- Kitekat (Russian “Kiteket”);
- Sheba (Russian “Sheba”);
- Chappi (Russian “Chappy”);
- Perfect Fit (Russian “Perfect Fit”);
- Juicy Fruit (Russian “Juicy Fruit”);
- Skittles (Russian “Skittles”);
- Wrigley Spearmint (Russian: “Wrigley Spermint”).
Now you know what Mars, Incorporated produces.
Composition of candies
What is included in Snickers candies?
- Filling: sugar, peanuts, glucose syrup, vegetable oil, milk powder, “Hazelnut” flavor identical to natural, dried egg white, flour.
- Bar: milk chocolate, cocoa butter, sugar, whole milk powder, lactose, cocoa, emulsifiers, milk fat, Vanillin flavoring, identical to natural, skimmed milk powder.
Snickers filling
Each chocolate bar from Mars LLC (like Bounty, Mars, Twix, Kit-Kat) has its own shape, packaging and filling. Snickers is unique in its own way:
- Nougat based filling.
- Roasted peanuts / Seeds / Almonds / Hazelnuts.
- Caramel.
- Milk chocolate.
This is how the Snickers chocolate bar has been produced for almost a century.
Calorie content of Snickers
Do not forget that eating chocolate in large quantities can lead to weight gain and diabetes. Sweets also have an adverse effect on the cardiovascular system. Moreover, the product contains a lot of sugar and fats that are harmful to your figure.
Let's look at the caloric content and nutritional value of Snickers candies per 100 grams:
- 503 kcal;
- 9 g protein;
- 27 g fat;
- 56 g carbohydrates.
Sweets will lift your spirits, fill you with energy and replenish your strength. An ideal snack after psychological and physical stress. It also makes a great little gift for kids, a significant other, or a friend.
Chocolate candies
Snickers is not just a candy bar. Now on store shelves you can also find chocolates of the same brand. They're called Snickers Minis. Usually sold in packages weighing 180 grams.
This is a mini-format of the famous chocolate bar. One mini Snickers contains 15 grams. The calorie content of Snickers candy is 75 kilocalories.
An excellent option for tea drinking, because the package contains twelve mini Snickers.
Original flavors
In Russia you can find a regular Snickers with peanuts, as well as a bar with hazelnuts. In 2014, the Mars LLC company released a limited edition: “Snickers” with seeds in yellow packaging.
But did you know that in Europe and America you can find Snickers in other flavor variations? Let's look at some:
- Chocolate caramel, chocolate nougat, milk chocolate and peanuts.
- Square Snickers with peanut butter.
- Snickers with peanut butter added (instead of caramel).
- Almond bar (instead of peanuts).
- Chocolate bar with coconut flavor.
- Almonds, caramel, marshmallow-flavored nougat, dark chocolate.
- Milk chocolate, peanuts, peanut butter.
- Puffed rice, peanuts, caramel, milk chocolate.
- Snickers with dark chocolate.
In 2020, a new limited-edition bar covered in white chocolate appeared in Russia. Mars, Incorporated also released chocolates in white glaze. Hurry up to try it while Snickers in white chocolate is still on sale!
Recipes
“Snickers” is already a proper name. For example, there are now a million recipes for the cake of the same name. Moreover, you can also see Snickers ice cream in stores. If you love sweets, then today we invite you to consider interesting recipes for Snickers cake and ice cream.
Cake
How about making an amazingly delicious Snickers dessert? You can put it at the head of the festive table or make it for evening tea. The step-by-step recipe is quite simple, even an inexperienced or novice housewife can handle it. Treat your household with some sweets.
What we need for the biscuit:
- seven chicken eggs;
- two glasses of flour;
- 3/4 cup sugar;
- glass of plant oils;
- 3/4 cup water;
- three teaspoons of baking powder;
- a teaspoon of salt;
- Art. spoon of cocoa.
What is needed for nougat:
- three hundred grams of sugar;
- five tbsp. spoons of honey;
- two egg whites;
- fifty ml of water;
- a teaspoon of lemon juice;
- a bag of vanilla sugar;
- three hundred grams of roasted peanuts.
What you need for the cream:
- fifty grams of butter;
- Art. spoon of powdered sugar;
- a can of boiled condensed milk;
- one hundred and fifty grams of roasted peanuts.
Ingredients for glaze:
- fifty grams of butter;
- two tbsp. spoons of cocoa;
- three tbsp. spoons of sugar;
- three tbsp. spoons of sour cream;
- fifty grams of peanuts.
Step-by-step cooking method:
- Prepare the sponge cake: in a bowl, beat the whites with lemon juice.
- In a separate container, beat the yolks, warm water, half the amount of sugar and vegetable oil. Add a third of the beaten egg whites.
- Mix the second half of the sugar, cocoa, salt, flour and baking powder. Add to container.
- Add the remaining two-thirds of the whipped egg white. Mix thoroughly.
- Bake the biscuit for forty minutes at 180 degrees.
- Cut the finished biscuit into four parts.
- Prepare the nougat: heat the nuts in the microwave (for three minutes). Remove the husks.
- Mix water with sugar and honey and place on the stove. Bring the mixture to a boil and cook for another ten minutes. The syrup temperature should be 140 degrees.
- Beat the egg whites, add lemon juice and vanilla sugar.
- Pour the syrup into the whites in a stream, continuing to beat them for about fifteen minutes.
- Add nuts to the blender and mix with a spoon. You can also grind them.
- Place parchment paper in the pan and grease it with butter. Spread the nougat and put it in the freezer for six hours.
- Making the cream: beat the butter with powdered sugar until the color changes (the mass should become lighter). Now you need to periodically add boiled condensed milk a tablespoon at a time, continuing to beat.
- Add peeled roasted peanuts to the cream. Mix with a spoon.
- Assembling the cake: spread cream with peanuts on the first layer. We spread the second cake layer, and on it - nut nougat. Grease the third cake with peanut cream. Cover with the fourth (last) cake layer.
- Prepare the glaze: melt the butter, add sugar and cocoa. Then add peanuts and sour cream. Mix.
- Cover the top of the cake with the pecan frosting. Place the cake in the refrigerator for forty minutes.
Serve the cake chilled with tea, coffee, milk or juice. Invite your family, friends, and neighbors to a tea party, because only together can you enjoy the amazing taste of Snickers cake. A great reason to have a heart-to-heart talk and see your loved ones.
You've probably noticed that Snickers ice cream in the store is not cheap. Not everyone can buy this small bucket for 300 rubles. Therefore, we invite you to make your own dessert at home.
What you will need:
- one hundred ml of cream + two hundred gr. boiled condensed milk;
- three hundred ml of cream (fat content 30%);
- eighty grams of chocolate;
- one hundred grams of peanuts;
- one hundred grams of Toffee caramel sauce.
Cooking method:
- Place boiled condensed milk in a bowl. Add one hundred ml of cream. Stir until smooth.
- In a separate container, beat three hundred ml of cream until foamy at low speed. After the foam appears, begin to beat at high speed. Now add the contents of the first bowl. We continue to whip the cream with condensed milk.
- Pour the resulting mass into any mold or plastic container. Cover with cling film and place in the freezer.
- Melt milk chocolate in a water bath. Add peanuts and stir. Place the mixture in the refrigerator to cool.
- After two hours, take out the mixture with nuts. Separate the sticky nuts.
- Remove the ice cream pan and stir in the chocolate-covered peanuts.
- Now generously pour the Toffee caramel sauce over the top of the ice cream. Stir while continuing to baste with sauce.
- Cover the ice cream again with cling film and place in the freezer for three hours.
The recipe is very simple. Your kids will fall in love with this ice cream from the first spoon!
Bon appetit! Enjoy the exquisite taste!
Source: //FB.ru/article/416288/konfetyi-snikers-snickers-sostav-kaloriynost-proizvoditel
Ice cream in multipacks
Ice cream in multipacks will delight the whole family. Since one such package contains 6 individually wrapped Mars bars. If you buy a multipack for one person, then such packaging will not only save your financial expenses, but also prolong the enjoyment of your favorite delicacy.
Let's return to the question of the calorie content of dessert. We already know that 100 grams of ice cream contains 371 kilocalories. The weight of one serving of Mars is only 48 grams, and the weight of 6 briquettes is 288 grams. It follows that the calorie content of a Mars ice cream bar is only 178 kilocalories. With these simple mathematical calculations we learned not only the energy value of the product per 100 grams, but also in 1 serving of ice cream in a candy bar.
In addition to multipacks, ice cream is packaged in buckets, in the form of a popsicle on a stick or cone, and also in individual bars. Therefore, you always have a choice of the desired portion of Mars.
How to make American ice cream at home?
There are many recipes for making cakes, sauces and Mars ice cream. Of course, they are not an exact copy of the original, but they are as close as possible to it. Today we will share with you a recipe for making Mars chocolate ice cream. So, we will need the following ingredients:
- chocolate bar “Mars” - 4 pieces;
- chicken eggs - 3 pieces;
- 20% fat cream - 250 ml.
When everything is ready, let's move on to cooking:
- It is necessary to pour 125 ml of cream into the pan, add finely chopped pieces of chocolate and on the stove over medium heat constantly stir the mixture until the “Mars” is completely dissolved.
- When the future ice cream mixture is ready, it must be cooled. Then add the rest of the cream 125 ml and 3 egg yolks. Beat thoroughly with a mixer until smooth.
- Beat the remaining egg whites in a separate bowl until thick foam forms.
- Gently stir the protein foam into the creamy chocolate mixture and leave it in the freezer overnight.
The next day you will receive delicious, homemade Mars ice cream. This is a very simple recipe that housewives who want to surprise their household and guests should take note of.
Brand history: the Mars chocolate empire - from home kitchens to the world market
The editors of Zira.uz talk about the history of creating brands that have become famous throughout the world. Today we are talking about the manufacturer of your favorite sweets - chocolate giant Mars Inc.
Mars, Snickers, Milky Way, M&M's, Twix, Bounty - this is an incomplete list of products that Mars Incorporated has been producing for over 100 years. Most of the products and brands of this brand can be found on the shelves of all stores in Uzbekistan. And despite the fact that this corporation is one of the most closed and mysterious, we still tried to reveal the history of this brand.
Mars family business in the kitchen window
The founder of the Mars Corporation, Franklin Mars, was born in 1883 in the town of Hancock. As a child, he contracted polio and was forced to study at home. Spending a lot of time in the kitchen with his mother, he watched her prepare sweets, and she, in turn, taught him this business. So little Franklin decided on his occupation.
At the age of 19, Mars, selling sweets in a small stall, started thinking about his own business. In 1911, having married for the second time, Franklin Mars decided to cook and sell sweets at home.
Thus, the couple's home kitchen becomes the first outlet of the future company.
Franklin spent his nights preparing cheap candies with various fillings, and his wife Ethel sold them through the kitchen window in the morning.
There is information that at the very beginning Mars suffered setbacks, the reasons for which are still unknown. But in the 1920s, fortune turned and Franklin Mars and his wife Ethel moved to Minneapolis. There they founded the Mar-o-Bar company and began producing candies of the same name, and in 1923 the Milky Way chocolate bar appeared.
Pictured: Franklin and Ethel Mars, 1911
Milky Way bar and first success on the market
As the legend about the creation of Milky Way says, one day Mars Sr., while walking with his son Forrest, bought him chocolate. At that time, it was sold by weight and melted in the hands of buyers. Then Franklin decided that he would make chocolate in a convenient foil wrapper.
Milky Way brought great success to the company, becoming almost a bestseller within a few days.
And in 1929, the family decides to move to Chicago, since it is there that Mars sees prospects for the development of his business and more opportunities to sell his chocolate to other states.
There, Franklin opens the first chocolate factory and changes the company name to Mars Candies. Having established transport connections throughout the country, Mars actively begins to distribute its products.
In the photo: the first boxes of Milky Way chocolate
Mars family split and European horizons
A year after the Marses moved to Chicago, a new Snickers chocolate bar appears, which is so loved by many consumers around the world. At the same time, Franklin's only son, Forrest Mars, entered the family business. But their vision of the future of the company did not coincide, and in 1932 Mars Jr. moved to the UK with the right to produce Milky Way in Europe.
In the city of Slow, he founded his own company and began producing Mars bars.
Sales were not particularly pleasing to the manufacturer, and the company came up with an original marketing ploy - to sell not the bar itself, but its beneficial properties. Mars was advertised as a nutritional product that would boost energy, and the product became an instant hit in Europe.
In 1934, Franklin Mars dies, and Forrest often travels to the United States, but does not head his father’s company, since the relatives of Mars Sr.’s wife seized power there. Forrest tried to resolve everything in court, but the case was unsuccessful, although he would later, in the 1960s, regain his father's company.
Colored M&M's dragees and the company's new triumph
In 1940, Forrest returned to the United States to team up with the Hershey's company to found his own brand, M&M (the name was created in honor of two business partners - Mars and Murry. The first product of the new brand was the well-known chocolate dragees - M&M's in a paper tube.
There was also a legend here: in the late 1930s, during his stay in civil war-torn Spain, Forrest Mars saw that the soldiers’ diet included chocolates in a sugar shell that did not melt for a long time.
M&M's became so popular that Forrest Mars renamed his company M&M's Ltd., and bought out Murry's sole ownership rights. And in the 1960s, Forrest often traveled to the United States, and as a result, in 1964, Mars returned his father’s company, and merging it with his own, gave birth to a new industrial giant, M&M’s/Mars.
Pictured: M&M's advertising campaign
During World War II, Forrest enters into a contract with Gordon Harwell to produce instant rice, which would later become known throughout the world as Uncle Ben's.
In the 1950s, Mars began producing animal feed, agreeing with meat processing plants to purchase meat waste. This is how Pedigree and Whiskas were born.
The corporate culture and tough nature of Forrest Mars
According to rumors, Forrest Mars himself personally tested the taste qualities of all his products, including animal food. In general, he was a rather tough and closed person. Because of this, the Mars company was and remains one of the most mysterious in the world.
Mars most of all did not tolerate defects in production. In a well-known case, Forrest bought a package of M&M's at the store one night and noticed that the letters in the name were printed crookedly and off-center. And then he, very angry, raised the company’s management team and ordered the entire defective batch to be removed from the stores.
The company's corporate culture meant maintaining a team spirit; none of the employees had offices, secretaries, personal drivers or cars. That is, there was no demarcation inherent in all large companies.
In 1968, production began on the “sweet couple” - Twix, the slogan of which was rumored to have been coined by Forrest Mars himself. This chocolate was intended for couples going on a date.
Pictured: Mars Inc office, Hackettstown, New Jersey, USA
By the way, in the 1970s he decided to retire, leaving the company to his sons Forrest and John and daughter Jacqueline. Forrest Mars Sr. did a lot for his company, including being the first in America to open a training center for company employees.
Customer Reviews
The American brand's chocolate and ice cream are very similar to each other. Buyers claim that it takes effort to find the differences between them. The soft and delicate creamy taste of the dessert brings unforgettable pleasure. Ice cream is very similar in taste to chocolate: stretchy sweet nougat, milk chocolate covers a creamy composition with chocolate cream inside. Everyone who has tried this delicacy gives it the highest possible score. Therefore, we can confidently say that reviews of Mars ice cream are positive, and at the highest level.
The disadvantage was the cost of ice cream. It is not only higher than the price of chocolate of the same name, but also higher than the average cost of ice cream of other brands.